How to Optimize Content for Featured Snippets

Featured Snippets are those search box results that come up between Paid ads and organic results. They display a query in a box section that provides answers in an easy format. On-page SEO plays an important role in it. Mostly they are text-based but images can be included as it depends on what information they are conveying and they are attached with the URL. It can be in any form whether in paragraph or graphical stats. Images and listing can also be seen in featured snippets.

Content is the king and when you write content you wanting people to show interest in your writings. Content optimization is all about attracting readers and designing your content in that manner where users couldn’t resist clicking at your content. This includes broken links. Contents, Meta tags, title tags, and so on-page SEO.

Different Types of Featured Snippets

Featured Snippets mostly divided into 4 categories. Each category represents in their own way to optimize content in different variants. Let us discuss all the four categories of featured snippets.

  • Paragraph- They are the most used featured snippet amongst all. The majority of the users utilize this way and prefer to choose this variant amongst all. Google uses some portion of the text from a page source around 40-50 words and displays it above by giving links below and to provide the quick answer of a user’s query. It can be optimized by questionnaires like what, who, where, how, why and further by on-page SEO.
  • Bullets and Numbers- The listing based on a step by step process of doing anything and makes things easier for a user to understand any information in an ascending manner. This featured snippet comes under two variants. Numbers and Bullets. This snippet includes home remedies, DIY’s, cooking recipe, and much more. Questions can be include
  • Video Snippets- This is the most interesting snippets amongst all. We all love videos and we do attract the most with this variant. This featured snippet goes for 90 seconds to give users a high-quality solution through a visual format in page SEO. It organizes your content with a step by step guidance about you can solve an individual thing. Google has opted for this variant for quick questions like how to, what are, and further.
  • List Snippets and Table Snippets - It shows you the data structure of your queries. Though it is popular and Google decides that a text or video wouldn’t look good in contents and thus it provides content in a table or listing way to get user gaining perfect information and Google snippets to like to display contents in a listing and table formats. Though this variant needs much attention as you have to make a short and crisp content with the basic headline in a question format and can continue with the subject.

Rich media includes high-quality images, videos, and other pieces of stuff that catch the eyeballs of a user and he/she will stay on your content. Pixel degradation is the basic failure of featured snippets and you should always use high-quality images for the basic attraction.

A paragraph looks boring without images and adding images works like a cherry on the cake. According to a study fact, Images attract viewers and maintains there trusts in content for a longer period.

Schema Mark-up- It helps the on-page SEO to get more informative results and transfers the best acquaintance. When you add schema on your site it makes your website’s important content that can be identified through Google.

Highest CTR’s and traffic increasing are some of the benefits we can get from Schema Mark-up and other ways of Featured snippets.

Ways to Rank in Featured Snippets?

Long contents

We all know that quality is the first preference. We all choose quality over quantity but we have to understand quality in a huge platform is the key to begin anything a good way. Quality contents or proper contents are the basic attraction of featured snippets. Let say, that you come up with the heading “what is social media? The very next thing you will do is to brief social media with all its subheadings and long-tail keywords. Do you have to give a detailed qualitative description of what social media is? How it is important and what are its benefits? These long content formats not only help you to get featured snippets but also add traffic through an increase in CTR.

Intents

The basic aim is to get multiple information from a single content. There are pages that provide long term content as we mentioned before. Make sure that a visitor shouldn’t have to go several pages to get simple information in a brief.

For example – We want information reading a topic. Now the majority of the people open up to 5-6 different sites to get detailed descriptions about a single thing. Meanwhile, there are some sites that provide the entire information on a single page. Those sites not only get traffic but a good bound of an audience with a better increase in CTR. People prefer these sites as their first choice.

Images and Media

Rich media includes high-quality images, videos, and other pieces of stuff that catch the eyeballs of a user and he/she will stay on your content. Pixel degradation is the basic failure of featured snippets and you should always use high-quality images for the basic attraction.

A paragraph looks boring without images and adding images works like a cherry on the cake. According to a study fact, Images attract viewers and maintains there trusts in content for a longer period.

How to find featured snippets opportunities through some Tools

Answer the public

It is an amazing free tool that helps you get those questions that users are searching for. This helps you to aware of what topic the public wants the most.

Ninja Tools

It helps you to compile all your data and also keeps an eye on your competitor’s snippets. It also helps you to get a favored keyword phrase by Google.

SEMRush

The easiest way to monitor featured snippets is SEMRush. It is another interesting tool that focuses on opportunities to get content optimization. It also helps you to look at your competitors’ keywords and topics.

Google

How can we not count Google on the list? Google featured snippets that are quite popular. You can easily get the access information about anything or any topic you are looking for in the ask section.

Get what you need with key details